”Löpbandet” was an app created for the Pink Ribbon campaign in 2019. The app combined fundraising and activity tracking, and people could donate money to encourage movement. I was responsible for the design of the app from an early concept to launch in a short time frame.
Its usually smart to start with simple drawings to avoid getting stuck in the wrong details. The concept work also included researching and interviewing target groups and defining user flows before moving on to final design and implementation.
I worked with another designer in a team with developers and product owners. We did research, conceptualization, and user flows in collaboration. I was responsible for coordination between design and developers, as well as between the team and Stakeholders at Cancerfonden. My design partner was doing the UI and visual design.
Moving for cancer! The result was an app in which people could create collections to raise money and track work outs. The collections had a distance target, as the idea was to encourage movement to prevent cancer. The collections were published on cancerfonden.se where people could support by donating money.